Winning the Talent Race: Six Proven Strategies to Attract Top Candidates to Your Company

In 2025, competition for top talent in all market sectors remains fierce. Over seventy percent of companies still consistently face problems filling “skill gaps” in their organisation. However, the issue isn’t with a lack of “available talent” alone.

Candidates with the best skills know they have more “options” when deciding where to work. That means they can demand more from every employer – and they’re not just looking for better salaries or compensation. They’re looking for employers who share their values, commit to supporting their well-being, and offer growth opportunities.

In this guide, we’ll explore the key strategies you can use to make your employer brand proposition more compelling in a competitive talent market, ensuring you can attract and retain the best staff.

6 Ways to Make Your Company Attractive to The Talent You Want

In the past, creating a compelling employee value proposition (EVP) was simple enough. If you could offer candidates better compensation or more benefits (like access to flexible work), you would immediately gain an edge over the competition.

However, high-quality candidates aren’t just looking for the right salary. They’re prioritising employers that commit to developing a strong reputation, building an exceptional company culture, and enabling constant professional growth.

Here’s what you should focus on when optimising your EVP for 2025.

   1) Develop a Compelling, Value-Driven Company Culture

Company culture has become critical in attracting and retaining top talent in recent years. One survey on Glassdoor found that more than 77% of candidates consider a company’s culture before applying for a role – and increasingly, they’re focusing on specific things, such as:

  • Work-life balance: Today’s candidates want their employers to genuinely care about them and their well-being. Companies offering access to hybrid work and flexible schedules stand out, but an overall commitment to improving well-being makes a difference. Wellness programs and stress management initiatives can boost your EVP.
  •  Aligned values: More than ever, candidates expect their employers to share their values and priorities. They want to know that your company cares about the environment, commits to ethical practices, and demonstrates social responsibility.

It’s not enough to tell candidates that your company culture embodies these things – you must also show them. Sharing stories about employee achievements, diversity initiatives, and ESG efforts across the web can help you capture the attention of critical candidates.

   2) Give Candidates Opportunities to Grow

Promising candidates access to opportunities to develop their skills and knowledge has always been a great way to attract top talent. However, as the industry continues to evolve with the rise of new technologies, cross-generational workforces, and new market dynamics, the demand for development opportunities is growing.

Show candidates that there’s a path forward with your organisation. Invest in regular meetings with employees where you discuss future growth opportunities or introduce them to succession plans and promotions they can explore.

Create personalised training and development plans for each team member. Explore various opportunities, from mentorship programs for peer-to-peer knowledge sharing and leadership training to online courses and workshops.

You could even provide access to “reimbursement” options for e-learning courses, tuition and classes that help your employees harness new, valuable skills. Just as you showcase your company culture online, highlight the development opportunities your employees will have on your website, social media pages, and job descriptions.

   3) Create a Competitive Compensation and Benefits Package

As mentioned above, candidates are looking for more than a competitive salary and benefits package today. However, they still want clear evidence that they’re being paid what they’re worth. Invest in regular salary benchmarking strategies to ensure your offers align with or exceed industry standards.

Speak to your recruitment teams about ways you can improve your offer. For instance, if you can’t promise a salary that beats the industry benchmark, can you offer access to unique benefits like flexible and remote work, health and wellness programs, or generous parental leave?

Can you help your employees navigate a challenging economic environment with financial wellness support, budgeting assistance, or access to extra free resources?

Consider taking a flexible approach to creating the right “renumeration” packages. Be ready to negotiate with each new candidate, allowing them to choose from various benefits based on their specific financial, personal, and professional needs.

   4) Make Your Purpose and Impact Obvious

Today’s top candidates are drawn to companies offering compelling roles that align with their values and aspirations. Your company must make its purpose and impact abundantly clear to stand out, showcasing how employees can contribute to something larger than themselves.

Commit to articulating a clear and inspiring mission and vision. Ensure your employees understand their work’s impact on your business and your customers, the wider industry, and the world around them.

Make your unique brand values a part of your employer brand. For instance, if you’re committed to protecting the planet from harmful emissions, share stories on your website and social media about how you’ve reduced your carbon footprint.

If you’re focused on innovation and creativity, allow employees to share stories about leveraging the latest technology to achieve incredible things with your organisation.

   5) Invest in Innovation and Technology

Speaking of innovation, as technology in the business landscape evolves, candidates are beginning to pay more attention to companies that allow them to stay on the cutting edge.

Regularly demonstrate your commitment to digital transformation, investing in the latest collaboration and communication applications to align remote and hybrid teams. Share stories with potential candidates about how you’re investing in things like artificial intelligence and automation to make teams more productive and efficient.

Create a feedback loop in your organisation that allows you to source insights from employees on the technologies that will make their lives and roles easier. Work on constantly presenting your company as a “future-focused” workplace that stays up to date with the latest trends, discoveries, and technology solutions.

This should capture the attention of candidates looking for incredible roles while aligning your business with their aspirations for a dynamic, cutting-edge career.

   6) Protect and Enhance Your Reputation as an Employer

Finally, your reputation as an employer is one of the most powerful tools for attracting and retaining talent. Unfortunately, crafting and retaining an incredible reputation today requires more than a great “career page” on your website.

You need to take a deliberate approach to developing and enhancing your employer brand. Through thoughtfully crafted messaging on your website, careers page, and job descriptions, showcase your company’s values, culture, and achievements.

Build an employee advocacy program to amplify your reputation and boost credibility. Encourage team members to share their experiences and accomplishments on social media or through testimonials on forums and recruitment sites. Highlight and celebrate your employees’ and company’s achievements across social media channels like LinkedIn.

Additionally, ensure you’re taking a holistic approach to optimising the candidate experience. Work with a recruitment team to ensure you can communicate consistently with candidates throughout the hiring process and keep them up-to-date and informed.

Making Your Company a Talent Magnet

Creating an irresistible employee value proposition in a candidate-driven market is more critical than ever. Don’t just focus on offering candidates the right salary and benefits. Commit to cultivating a great company culture, delivering growth opportunities, and highlighting your purpose. Invest in innovation and focus on constantly optimising your reputation.

You can start small, focusing on quick-win opportunities, like boosting your employer brand on social media and gradually enhancing your talent development programs, sustainability efforts, and even your approach to boosting candidate experience.

As you move forward, stay agile and adaptable. Pay attention to how candidate priorities change and be ready to flex to address new demands. The recruitment landscape will undoubtedly change

About TRBtalent FM

TRBtalent are specialist recruiters with hands-on experience within the FM sector. We recruit technical and non-technical positions at all levels within the sector. We support FM companies, In-house teams and Subcontractors to find the skilled talent they are looking for. With our dedicated proactive search and selection on all assignments, we find top performers across the UK. 

All placements come with our 12-month Rebate and Replacement Policy as standard on all roles filled.  To find out more, call 01622 934 954, fill out our online form, or contact Jeremy Barwick directly at [email protected]

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Exclusive 12-Month Rebate and Replacement Policy
 
  • At TRBtalent, we are committed to finding the best candidates for your organisation, ensuring they are a long-term fit.
  • To give you peace of mind, we offer all our clients an exclusive 12-month rebate and replacement policy. This guarantee allows you to recruit confidently, knowing that if the placement doesn’t work out, we have you covered.
Competitive Fees and Flexible Payment Plans
 
  • We understand the importance of managing recruitment costs effectively.
  • Our highly competitive fees start at just 12%, allowing your recruitment budget to go further.
  • We offer a monthly payment plan for clients who prefer to spread the fees over time, providing flexibility to meet your financial planning needs.
By combining our  comprehensive recruitment process with these client-centric policies, TRBtalent ensures you receive exceptional value and security in your hiring decisions.

finding your ideal candidate
our 5-step process

Step 1: Understanding Your Organisation’s DNA
We start by understanding your organisation’s DNA, business offerings, and culture allowing us to identify candidates who will not only fit in but will also contribute positively and stay long-term.
 
Step 2: Crafting a Compelling Job Advert
We create job adverts that do more than just list duties; they highlight your employer brand, organisational culture, and future prospects. This approach attracts candidates genuinely interested in your company and the job.
 
Step 3: Maximising Candidate Reach
We employ a dual strategy to reach the best candidates:
Proactive Candidate Search (63% of successful placements): Utilising advanced AI software across multiple online databases and our own TRBtalentpool© maximises the number of suitable candidates that are aware of your role.
Job Marketing (37% of successful placements): We market your job on various platforms including general job boards, geographically specific sites, industry-specific sites, social networks, and membership sites to attract a wide range of candidates.
Step 4: Conducting Thorough Interviews
No CV is submitted without a thorough vetting process. Each candidate undergoes a meticulously crafted interview to assess their suitability for your role. This rigorous screening ensures that only the best candidates are presented to you.
 
Step 5: Managing the Job Offer Process
We handle the job offer stage with great care to minimise risks such as counteroffers and offer rejections. By staying on top of all potential issues, we maximise the chances of offer acceptance.
 
Commitment to Outstanding Communication
Aligned with our customer-centric philosophy, we maintain a robust candidate and client communication strategy. We keep all candidates informed about their status at appropriate times throughout the recruitment process, ensuring a positive experience regardless of the outcome.  Our clients receive the same level of engagement.
By following these steps, we ensure that you find candidates who not only meet your requirements but also align with your company’s values and culture, leading to long-term success and satisfaction for both parties.

TRBtalent: Confidence in Recruitment

Exclusive 12-Month Rebate and Replacement Policy
 
  • At TRBtalent, we are committed to finding the best candidates for your organisation, ensuring they are a long-term fit.
  • To give you peace of mind, we offer an exclusive 12-month rebate and replacement policy for all our clients.
  • This guarantee allows you to recruit with confidence, knowing that if the placement doesn’t work out, we have you covered.
Competitive Fees and Flexible Payment Plans
 
  • We understand the importance of managing recruitment costs effectively.
  • Our highly competitive fees start at just 12.5%, allowing your recruitment budget to go further.
  • We offer a monthly payment plan for clients who prefer to spread the fees over time, providing flexibility to meet your financial planning needs.
By combining our  comprehensive recruitment process with these client-centric policies, TRBtalent ensures you receive exceptional value and security in your hiring decisions.
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