Stay Ahead of the Curve: The Top Skills Employers Crave for Sales Roles is Changing

Stay Ahead of the Curve: The Top Skills Employers Crave for Sales Roles is Changing

Demand for skilled sales people is increasing in 2024, and unemployment levels are dropping. However, there’s still significant competition in the market among candidates in this industry. Faced with a complex economic landscape, employers are limited in the opportunities they can offer.

If you want to optimise your chances of getting the ideal role this year, you must demonstrate the skills employers are now searching for over and above just being ‘good at sales’.

It’s not just sales skills that recruiters prioritise today, but a range of soft skills too, from exceptional communication to resilience. To ensure you can stay relevant in the current recruitment market, we’re exploring the most important hard and soft skills you should concentrate on as you invest in professional development for 2024 and beyond.

The Value of Hard Skills in 2024

Hard skills, or “technical skills”, are the quantifiable abilities that most recruiters will look at when reviewing your application for a sales role. They’re the competencies you need to accomplish the responsibilities and tasks of a specific job.

Hard skills result from the knowledge, training, and experience you’ve gained throughout your career.

Unfortunately, the hard skill requirements for many roles evolve all the time. Employees need to quickly adapt to new systems, tools, and processes that didn’t exist in the past.

The key to defining which hard skills you need to develop in your sales role is to examine industry trends and job descriptions in your sector.

Look at things like:

  • Relevant qualifications: Most employers in the sales landscape will look for evidence of your abilities through credentials, including certifications, online training, demonstration of continuing professional development portfolios, or attending courses.  Listing sales training courses you have attended, whether they were provided in house or elsewhere should always be listed. 
  • Proficiency with specific tools: All industries, whatever the sector, rely on CRM tools within the sales function. Develop your CRM skills on packages such as Salesforce and be sure to list them on your CV.
  • Hard communication skills: Hard communication skills combine soft communication skills with new technologies and business goals. They can include skills in digital communication, copywriting, reading, writing, and speaking in a non-native language.  Sales in 2024 is multi-chanelled and skills across all channels is a valuable skillset for employers.
  • Transferable hard skills: Some hard skills are becoming relevant in all industries. Proficiency with data analysis, and even management or leadership skills can be valuable to various sales roles.

Digital Literacy: The Non-Negotiable Skill Set

Perhaps the most significant hard skills employers require today align with “digital literacy”. As mentioned above, virtually every company, looking for new sales people, is in the midst of a continuous digital transformation process.

Your ability to use and adapt to new technology will make you a valuable resource to your employer, even if you’re not pursuing a tech-related sales role. In fact, according to Forbes, around 93% of businesses are struggling to fill a “digital skills gap” today.

The specific digital skills you need will vary depending on your role, but they may include:

  • Data analysis: Understanding and interpreting data is becoming more and more valuable in a lot of sales roles, as it improves your problem-solving capabilities. Using tools like Excel and SQL to manage and visualise data will make you a highly appealing candidate.
  • Software proficiency: As noted above, most roles require employees to use specific software to accomplish tasks. Alongside CRM packagers this could include project management, calendaring, team collaboration apps, or specific design or data processing solutions.
  • A.I. proficiency: Artificial Intelligence is here to stay in all industries. Learning how to work with generative A.I. applications and bots or use intelligence to optimise and learn from data or business trends is a must in today’s world.
  • Cybersecurity: As digital threats continue escalating in the work landscape, your ability to safely work with tools and data is paramount. Ensure you have a basic knowledge of protecting your online accounts and avoid scam and phishing attacks.
  • Cloud computing: Cloud computing has transformed how businesses operate, offering access to scalable resources over the internet. A fundamental knowledge of cloud computing best practices will help you to thrive in today’s digital world.

Soft Skills: The Unseen Backbone of Professionalism

Soft skills have always been essential to any sales role in all industry sectors. In today’s digitally transforming world, however, they’re more crucial than ever. Fast Company reports that employers increasingly value “soft skills” over hard skills.

Soft skills refer to character traits and interpersonal skills that characterise a person’s ability to interact effectively with colleagues.

The combination of both soft and hard skills and knowledge results in an employee who has the potential to contribute and perform at a higher level than peers who are less skilled in one or both areas.

Some soft skills, such as collaborating well with colleagues, have always been essential. Others have grown more crucial in recent years.

In 2024, employers will be looking for sales team members that show skills with:

  • Creative problem solving: The ability to look at an issue from various perspectives and develop creative resolutions. Every business faces problems, and your ability to respond effectively will make you a valuable asset.
  • Adaptability and resilience: As the world continues to evolve at a break-neck speed, resilience and adaptability are becoming more crucial. You’ll be a better employee if you can manage change effectively and stay strong in the face of stress and challenges.
  • Commitment to continuous learning: According to the World Economic Forum, 44% of employees’ core skills will change in the next five years. A commitment to lifelong learning and development ensures you can adapt to the changing landscape.
  • Motivation and self-management: The ability to act independently and maintain high motivation is crucial today. An ability to manage your own time and stay focused will make you more efficient in your role and inspire the teams around you.
  • Emotional intelligence: Emotional intelligence, defined as the ability to recognise and respond effectively to your emotions and the feelings of people around you, will help you contribute to a positive company culture.

Communication Skills: Your Career Amplifier

In essential sales role soft skills, communicating effectively is perhaps the most valuable thing today’s employers are looking for. Excellent communication has always been necessary to ensure a thriving company culture.

However, in today’s hybrid and remote work world, fantastic communication skills are particularly crucial with changing collaboration strategies and evolving worldwide teams.

Strong communication skills are pivotal to working effectively with others, communicating with customers and clients, and thriving in your role.

Grammarly found that poor communication in the workplace can lead to a range of problems, from increased stress levels for 50% of workers to a 15% drop in productivity.

Assess your communication skills and focus on improving:

  • Verbal communication skills: The ability to speak clearly, using your knowledge of a situation, and emotional intelligence to your advantage.
  • Visual communication skills: Your ability to use graphs, charts, and maps when necessary to add context to a statement or guide other team members.
  • Digital communication skills: Leveraging various communication tools for online calls, messaging, and video conferencing sessions.

Frequently ask for feedback from your peers, managers, and supervisors to help you pinpoint potential gaps in your ability to communicate.

Integrating and Balancing Skill Sets

Success in today’s competitive sales landscape relies on your ability to cultivate and constantly improve a wide selection of hard, soft, and digital competencies. You need a plan for constant personal development and growth to improve your chances of getting the desired role and achieving your career goals.

Committing to constantly expanding your skills based on the trends you see in your industry and your employer’s core objectives will help elevate your professional brand and improve your chances of accessing new opportunities in the sales ecosystem. By embracing a growth mindset and investing in lifelong learning, you’ll always be in a position where you stand out among other experienced candidates in the sales sector.

Related Posts

Exclusive 12-Month Rebate and Replacement Policy
 
  • At TRBtalent, we are committed to finding the best candidates for your organisation, ensuring they are a long-term fit.
  • To give you peace of mind, we offer all our clients an exclusive 12-month rebate and replacement policy. This guarantee allows you to recruit confidently, knowing that if the placement doesn’t work out, we have you covered.
Competitive Fees and Flexible Payment Plans
 
  • We understand the importance of managing recruitment costs effectively.
  • Our highly competitive fees start at just 12%, allowing your recruitment budget to go further.
  • We offer a monthly payment plan for clients who prefer to spread the fees over time, providing flexibility to meet your financial planning needs.
By combining our  comprehensive recruitment process with these client-centric policies, TRBtalent ensures you receive exceptional value and security in your hiring decisions.

finding your ideal candidate
our 5-step process

Step 1: Understanding Your Organisation’s DNA
We start by understanding your organisation’s DNA, business offerings, and culture allowing us to identify candidates who will not only fit in but will also contribute positively and stay long-term.
 
Step 2: Crafting a Compelling Job Advert
We create job adverts that do more than just list duties; they highlight your employer brand, organisational culture, and future prospects. This approach attracts candidates genuinely interested in your company and the job.
 
Step 3: Maximising Candidate Reach
We employ a dual strategy to reach the best candidates:
Proactive Candidate Search (63% of successful placements): Utilising advanced AI software across multiple online databases and our own TRBtalentpool© maximises the number of suitable candidates that are aware of your role.
Job Marketing (37% of successful placements): We market your job on various platforms including general job boards, geographically specific sites, industry-specific sites, social networks, and membership sites to attract a wide range of candidates.
Step 4: Conducting Thorough Interviews
No CV is submitted without a thorough vetting process. Each candidate undergoes a meticulously crafted interview to assess their suitability for your role. This rigorous screening ensures that only the best candidates are presented to you.
 
Step 5: Managing the Job Offer Process
We handle the job offer stage with great care to minimise risks such as counteroffers and offer rejections. By staying on top of all potential issues, we maximise the chances of offer acceptance.
 
Commitment to Outstanding Communication
Aligned with our customer-centric philosophy, we maintain a robust candidate and client communication strategy. We keep all candidates informed about their status at appropriate times throughout the recruitment process, ensuring a positive experience regardless of the outcome.  Our clients receive the same level of engagement.
By following these steps, we ensure that you find candidates who not only meet your requirements but also align with your company’s values and culture, leading to long-term success and satisfaction for both parties.

TRBtalent: Confidence in Recruitment

Exclusive 12-Month Rebate and Replacement Policy
 
  • At TRBtalent, we are committed to finding the best candidates for your organisation, ensuring they are a long-term fit.
  • To give you peace of mind, we offer an exclusive 12-month rebate and replacement policy for all our clients.
  • This guarantee allows you to recruit with confidence, knowing that if the placement doesn’t work out, we have you covered.
Competitive Fees and Flexible Payment Plans
 
  • We understand the importance of managing recruitment costs effectively.
  • Our highly competitive fees start at just 12.5%, allowing your recruitment budget to go further.
  • We offer a monthly payment plan for clients who prefer to spread the fees over time, providing flexibility to meet your financial planning needs.
By combining our  comprehensive recruitment process with these client-centric policies, TRBtalent ensures you receive exceptional value and security in your hiring decisions.
The Hiring Checklist - Building Your Team

Please enter your details to receive your free report!

GDPR Compliant Opt-in
Your email address is 100% secure. By downloading this report, you consent to receive regular emails from TRBtalent with updates and ideas on attracting talent along with the occasional promotion for our recruiting service. You can automatically opt out at any stage thereafter.

Diversity, Equity and Inclusion
- the Ultimate Guide

Please enter your details to receive your free guide!

GDPR Compliant Opt-in
Your email address is 100% secure. By downloading this report, you consent to receive regular emails from TRB Talent with updates and ideas on attracting talent along with the occasional promotion for our recruiting service.